Leveraging Digital Marketing May Not Be So Easy

2012 is a momentous year for advertising, as for the first time since the inception of the internet; marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers in the US. More countries will go this way soon. If you are a company in India and wondering if [...]

Where are our Youth Today?

“Where are our youth today” may seem like a rather simplistic question. But if asked in an implicit manner, it is probably a question that should get each of us thinking. More so as the YWCA works with young women of all social strata to address issues that surround their lives. According to some estimates [...]

Astroturfing a big DON’T in Social Media

My experience with Social Media is pretty recent and so I spend as much time as I can reading. It helps me understand these hugely popular online spaces that are part of Social Media and how they can provide companies an opportunity to meet and sell to customers in a virtual world. As a budding [...]